Corporate Communications + Public Relations

Centennial PR Podteam 2

Join a conversation with Maggie Fox, founder and CEO of Social Media Group, one of the world’s largest and best-known agencies devoted exclusively to helping business navigate the world of Web 2.0.

During the interview, Maggie shares SMG’s insights and discusses her experiences with the corporate blog.

00:00	Colleen introduces the show, Maggie Fox and Social Media Group
00:45	Is the corporate blog essential?
01:13	Who should write the corporate blog?
02:04	Reaction to Shel Holtz’s blog about 5 reasons corporations resist social media
02:58	Can organizations change this resistance?
03:44	Benefits of the corporate blog
05:50	Wrap-up

Podteam = Colleen Monks, Aly Ruiz & Shauna Turpie

Centennial PR Podteam 1

In the first episode of the podcast series produced by the Centennial PR Podteams, David Jones discusses the impact of social media on public relations.

Jones is the VP of digital communications for Hill & Knowlton Canada in Toronto, is the co-host of the Inside PR podcast, and blogs at PR Works. Centennial PR Podteams is produced by students in Centennial College’s Corporate Communications and Public Relations program.

00:00	Intro music: ‘Going Under’ by Electric Puha, remixed by The Cheese Detective Agency
00:50	Jones on the value of social media tools for students.
01:45	Jones says social media savvy is not a must-have, but it does contribute to the ‘total package’ that most employers are searching for when hiring.
02:40	Jones discusses how to get past ‘gadget envy’ in the social media space and be selective when determining what new tools should be used.
04:50	Jones talks about the influence blogs have on readers, and how the media are using blogs for new story tips.

Podteam = Joe Chawla, Alana DaSilva, Sarah Fimiani & Rick Weiss